What eventually evolved into Wicwas Press LLC first sold audio-visual programs at the 1976 American Beekeeping Federation meeting in Philadelphia, Penna. It was called the Beekeeping Education Service at the time. Roger and Mary Lou Morse started Wicwas Press in 1978. The company was named after Lake Wicwas in New Hampshire, where Mary Lou grew up. Roger published several books he had written, as well as books of poetry by his father, Grant D. Morse. In 1989, Wicwas was purchased by Dr. Lawrence J. Connor who organized it into an LLC in Connecticut. Now published out of Kalamazoo, MI, Wicwas's titles include numerous acclaimed works by contemporary authors and bee experts, as well as reprints of significant historical beekeeping books and fiction.